A quick tutorial about META-tags, search engines & web site promotion
Make sure to read the valuable Tips & Tricks too
META-tags are placed between the <HEAD> and the </HEAD> tags of your HTML-document
META-tags are NOT case sensitive, e.g. META NAME="KEYWORDS", meta name="keywords" and MeTa NAmE="KeyWorDs" are all allowed
The keywords themselfs aren`t case sensitive either, UNLESS you want people, who are doing a case sensitive search, to find your site
Anything between [ and ] are comments and should not be included in your META-tags
<HTML>
<HEAD>
<TITLE>META-tags and search engines: a quick tutorial</TITLE>
<META HTTP-EQUIV="content-type" CONTENT="text/html; CHARSET=iso-8859-1">
[ The type of character set used in this document, e.g. Western (iso-8859-1), Greek (iso-8859-7), Turkish (iso-8859-9), Traditional Chinese (Big5), Traditional Chinese (EUC-TW), Simplified Chinese (GB2312) etc. This META tag is used by some older browsers to determine which character set/font face to display, though most browsers can handle this task pretty well without this META tag. If you decide to use it, do use the correct code for your character set, as, with the wrong code, some newer browsers will display the wrong character set/font face. Not necessary for search engines, but using it won`t hurt either ]
<META HTTP-EQUIV="content-language" CONTENT="en-gb">
[ en-gb: English-Great Britain. If I`m well informed this META tag could help some search engines with the translation of your document to another language, it takes the guess out of their work of determining which language you use ]
<META NAME="keywords" CONTENT="a, list, of, keywords, separated, by, commas, and/or, a combination of words between commas, if, you, want, your, site, to, be, found, if, people, search, for, that, particular, combination, of, words, and, not, just, for, any, or, all, of, the, words, e.g., Microsoft Internet Explorer 5.02 bęta">
* Tip: use plurals ('computers' is the plural of 'computer') for your meta keywords: if you pluralize your words, those who search for the singular and plural will both find your site
<META NAME="description" CONTENT="A short description of this page. It should be no more than 200 characters. If it is more, some search engines will only include the first 200.">
<META NAME="revisit-after" CONTENT="30 days">
[ The time after you wish search engine robots will revisit your site, to check if anything on it has changed. Somewhere between 2 weeks and 1 month seems reasonable for most web sites, value can be written in day(s), week(s) or month(s) ]
<META NAME="robots" CONTENT="all">
or: <META NAME="robots" CONTENT="index, follow">
[ Page is indexed and subsidary links are explored ]
<META NAME="robots" CONTENT="none">
or: <META NAME="robots" CONTENT="noindex, nofollow">
[ Page is not indexed and subsidary links are not explored ]
<META NAME="robots" CONTENT="noindex, follow">
[ Page is not indexed but subsidary links are explored ]
<META NAME="robots" CONTENT="index, nofollow">
[ Page is indexed but subsidary links are not explored ]
<META NAME="rating" CONTENT="general">
[ Content should not be harmfull and/or offensive to anyone of any age ]
<META NAME="rating" CONTENT="14 years">
[ Content maybe viewed by anyone of age 14 or above ]
<META NAME="rating" CONTENT="mature">
[ Content maybe viewed by anyone of mature age (16 to 21 or above, age depending on the country you live in) ]
<META NAME="rating" CONTENT="restricted">
[ Content might be harmfull and/or offensive to anyone of any age ]
</BODY>
</HTML>
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